CRM derives its inspiration from the better-known Customer Relationship Management, which is a program launched by companies that wanted to improve the relationship with their customers. CRM aims to improve the lives of everyday people in an effortless and easy to use way.
FREMONT, CA: Technology has always pushed the world forward. Today, living in a realm of connectivity, social media, on-demand inquires, and quick responses. Most of the people use these new technologies for entertainment and leisure, businesses and the governments apply them to extend their hand to their customers, partners, and citizens.
CRM aims to strengthen and intensify the relationship between citizens and countries. It encourages people to participate in the community actively, to speak their minds and share their thoughts and needs.
Citizen Relationship Management also encourages transparency and is a significant shift in the way governments and organizations work. Not only that, but the citizens will have a better understanding of their communities work, what decisions are being made, and what programs and plans are under development.
Moreover, Citizen Relationship Management is also transforming the way citizen reporting works by ensuring the citizens to report the issues as soon as they see them. These are then processed and solved rapidly than they would be through traditional methods of communicating.
The E-Governance program started by the US government is to face these issues. The purpose of this program was and is still to transform the way governments communicate with their citizens and partners. The idea behind Citizen Relationship Management is simple. It is to develop a program that enhances the relationship between governments and their citizens.
Citizens can learn and discover new data about the city and the community. They can store and uncover treasured stories about the city and community, stories that would have otherwise been forgotten. All this is available on-demand using their Citizen Relationship Management smartphone app.
Of course, the cities will need to make sure that the information is kept safe, and that their citizens have a secure method of communication. Everything needs to run smoothly and efficiently, with little to no functional issues.