The U.S Census Bureau Wants Census 'Go Viral' in 2020

The U.S Census Bureau Wants Census 'Go Viral' in 2020

By Gov CIO Outlook | Monday, January 13, 2020

As the data collection for the 2020 Census beginning this month, the U.S. Census Bureau plans to make this viral on the internet.

Fremont, CA: The data collection for the 2020 Census is about to begin this month. The U.S. Census Bureau is taking efforts to help the Census go viral through the internet content creators. The Census, via the Census Open Innovation Labs, has launched Accelerate to generate public-created content. It will promote Census on the internet virally, especially social media. According to Accelerate’s website, this initiative will match creatives with community-based census outreach efforts to generate innovative content. It will provoke the hard-to-count communities about the importance of their participation.

Accelerate aims to improve census responses through content that promotes stronger messages using trusted messengers. To create stronger messages, the program will create excellent content by taking into account the communities’ specific concerns and motivations. The Census Bureau argues that it is motivating communities, which the organizations serve to participate in the 2020 Census through messages and messengers that resonate at a deep level.

The program hosts “Create-a-thons,” focusing on creating content taking into account young children, the LGBT community, religious, and racial minorities. Here designers, content strategists, filmmakers, storytellers, and other creatives together join hands-on how to create content that truly speaks to underrepresented communities. Within a few hours, creators and organizations of all kinds working together, generate a lot of compelling media that spread census awareness and inoculate against disinformation.

The program looks to “Ambassadors,” who can carry out activities like leading Create-a-thons in their communities, creating content solo and sharing it with the larger project, or responding to specific calls for content. The content can be in any form like general images designed with social media platforms, including Twitter, Facebook, and Instagram, or images that capitalize on popular memes.

Successful tech companies and organizations, including Microsoft and Code for America, have already signed on to partner with the Census Bureau for this initiative.

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