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Regardless of how people choose to attend the event, selecting the right technology solutions encourages long-term community building.
FREMONT, CA: While event organizers had a challenging year, the outbreak of COVID-19 has quickened the drive to digital transformation. That said, employing digital technology to keep business-critical events running in some manner is not the only option. Organizers are turning their focus from short-term survival to long-term success as the pandemic subsides. As a long-term strategy, hybrid events and event apps will play a vital role.
Key Covid-Safe Technology
There are numerous Covid safety benefits to having a single piece of technology that everyone uses at an in-person event. Covid test certificates, vaccine passports, social distancing, and contact tracing are among the most common applications, but some are more practical than others. Vaccine passports are being developed around the world, and while they are not yet ready for widespread usage, a few apps are already designed to verify covid test results. When it comes to precisely regulating distance through mobile devices, social distancing appears to be more difficult, but organizations are developing solutions that might be more expensive but more dependable alternatives.
Contact tracing as a feature appears to be more promising, even though it is far from perfect. The agreement between Apple and Google resulted in a privacy-preserving contact tracing exposure notification system, which governments have utilized to develop their own national or regional strategies with different degrees of effectiveness.
What are Hybrid Events?
Perhaps the essential benefit of taking a hybrid strategy is the degree of flexibility. Hybrid events combine virtual and in-person elements, allowing viewers to tune in and engage from wherever they may be. In other words, individuals who like to attend in person can do so, while others who cannot come in person can engage digitally through virtual event booths and video conferencing.
The primary purpose of a hybrid conference, or any other event, is to give guests a consistent experience regardless of how they want to participate. Remote attendees can engage in live in-person events by watching them streamed live online. This is a perfect example of a hybrid event when attendees can directly interact with presenters and other attendees. They may not be in the exact location as the in-person attendees, but that shouldn't be an issue if people have the correct technology on their side.
Hybrid events are successful because all attendees have access to the same event content and equal opportunity to interact with presenters and other attendees.
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