SynGlyphX: 3D Data Visualization for Better Decision Making

 Mark Sloan, CEO
Government and public sector organizations report that they need more insight from their data. More and more, automated processes make it easy to acquire, cleanse and structure data. Organizations, however, now deluged with data, struggle to use and understand that data due to inadequate visualizations and interactivity. Relegated to static charts, graphs, tables and datasets, teams are under-tooled and unable to quickly explore and discover.

“Until now, Government organizations had no way to fully see and interpret complex data,” says Mark Sloan, CEO, SynGlyphX. “They have access to data that they struggle to use.”

SynGlyphX visualization tools improve the speed and quality of data analysis. “We provide a single interactive 3D environment for teams to truly explore multidimensional data,” says Sloan. “SynGlyphX visualizations allow you to see all of your data in its entirety.”

SynGlyphX works analogously to the human brain, using principles of neuroscience to visually represent data as ’glyphs’, a collection of geometric objects in which data is mapped to properties of color, shape, size, and position to convey meaning to the user.

“SynGlyphX displays data in a new way for software but in a way that is standard for human understanding,” says Sloan. “SynGlyphX taps into neuroscience, and our natural meaning making mechanisms, which makes it easier for people to digest complex data very quickly.”

“We know, naturally,” says Sloan, “that big is more, small is less, green is good, red is bad. We are wired to understand those meanings. SynGlyphX uses this natural mapping to help you explore, interpret, and ultimately communicate insights in your data.”

SynGlyphX provides two modules: GlyphBuilder™ and Glyph Viewer™.

A platform for creating interactive visualizations, GlyphBuilder™ enables teams to create visualizations of their data that use familiar shapes such as pins, spheres, and cylinders as components of glyphs to represent different elements within the data.

The SynGlyphX team is committed to helping all of our users discover insight in their data that changes their world

GlyphBuilder™ empowers teams to create visualizations that lead to insight discovery.

GlyphViewer™, it’s companion, simplifies interactions with complex data for non-technical users. GlyphViewer™ displays complex data in an intuitive, interactive, 3D environment. Users can navigate all of their data in a single screen – and use filtering and other features to interact with their data. “People see the patterns, trends and anomalies come to life,” says Sloan.

“GlyphViewer™ eliminates static and click-through-heavy graphs and pie charts. It’s the difference between seeing a slice of your apple and seeing the entire apple. The slice might look fresh and delicious but the other three quarters of the apple may be rotten. We want our users to see the whole apple,” remarks Sloan.

SynGlyphX works with customers to catalyze exploration and discovery through data and provides services that simplify the user experience.

Using GlyphViewer™, Duke Medical Center discovered a potentially life saving insight in data that had previously been analyzed with traditional methods. Specifically, they identified that a patients of a specific ethnic group had a 312 percent higher likelihood of post-operative complications. In GlyphViewer™ the anomaly was clear within minutes.

“The Duke scenario illustrates the far ranging impact that data, when used to it’s full potential, can have on everyone’s well being and the effectiveness of organizations,” says Mark Sloan. “The SynGlyphX team is committed to helping our users discover insights that change their world.”

Looking ahead, SynGlyphX is testing additional ways to surface insights including sonification. “The more data the user can see, sense, hear and analyze naturally, the quicker they can find answers and discoveries that improve the way that we live and work,” concludes Sloan.